Sustainable on a Budget In this article, I will be enlightening you on an emerging consumer profile that is making its debut in the late winter of 2022. This new consumer profile is made up of consumers that are searching for sustainable fashion at affordable prices. According to Yieldify, “There are signs emerging that suggest the interest in sustainable and ethical fashion is now a steadily rising upward trend. Global Fashion Search Engine, Lyst, has seen searches including sustainability-related keywords increase 75% year on year, recording an average of 27,000 searches for sustainable fashion every month” (Yieldify, 2021). Being sustainable is back in style and many people from lower-income backgrounds want to participate but the wage gap won’t allow it. (Alix Fraser 2020-07-28 et al., 2020) Many people from these lo...